Ecommerce Brand

VALUATION

$400,000 USD

• Reason for Sale: I am selling this brand to focus on my primary eight-figure ecommerce brand.

• Average Monthly Revenue: Based on last 12 months, 133k monthly average.

• Trailing 12 Months Revenue: $1,600,000  AUD

• Trailing 12 Months Net Profit: $170,000  AUD

• Average Monthly Net Profit Margin: 11% (After GST)

• Fixed Operating Costs (Monthly):  2k monthly – which includes Shopify and other app subscription fees + Ecommerce Virtual Assistant salary.

• Marketing Methods:  Facebook Ads, Google Ads, EMail + Instagram/TikTok/Youtube organic traffic.

• Contracts and Registrations: Non-Disclosure Agreement with overseas product manufacturer for our specific product formula and design. Trademark for our website LOGO in Australia.

• Assets Included:

• Email List Size: 48k Active Profiles

• Trademarks: Yes logo protected for Class 3 in Australia

• Product SKUs: 9 SKUs

• Physical Inventory On Hand: 14,440 Units with $540,000 AUD Sale Value

• Future Business Opportunities:
  1.Subscription model: Within 2 months of introducing the subscription model, we have achieved 600+ active subscribers with a 45 day delivery window. So definitely something to keep promoting.
  2.Huge B2B opportunities, beauty clinics, skincare clinics etc.
  3. Market Place opportunities: Amazon, ebay etc.
  4.Overseas opportunities: US, UK, Canada etc.

• Supplier Operations and Relationship Description: We maintain a confidential relationship with our product supplier, underscored by a legally binding non-disclosure agreement (NDA). This agreement ensures that our unique product formulation is not shared with any third parties without our express permission. The advantageous pricing we receive for our products positions us to comfortably allocate resources toward a variety of marketing initiatives, including paid advertising channels, among others.

• Owner time required to run business per week: 2-4 hours a week.

• Employees and people working around the business: 1 virtual assistant

• Delivery time of products: AU Standard 2-5 business days, Express AU 1-3 business days.

• Supply Structure:
  Place Stock Order with overseas manufacturer  – Production ( up to 30 days) – Import into our Sydney warehouse (around 30 days via Sea)

• AOV: $59 AUD

• Chargeback Rate: 0.04% over last 12 months.

• Years and Months Operating: 3 years 1 month