Hey, it’s George Moulos from Ecommerce Brokers. I’ve been in the online business game for over a decade, helping people buy, sell, and build businesses. We’ve sold millions of dollars worth of businesses — and over $250,000 just on Flippa alone — so I’ve spent a lot of time on the platform. If you’re wondering whether it is worth it, I’ve got you covered with this 2025 Flippa review.
So, What is Flippa?
Flippa is essentially an online marketplace for buying and selling websites, e-commerce stores, SaaS businesses, apps — you name it. Founded in 2009, Flippa has grown significantly and has now facilitated over $1 billion in digital asset sales, making it a major player in the online business marketplace.
What I like about Flippa is that it’s super accessible. You can find businesses for as little as a few hundred bucks or go after something big for $1M+. It has a wider range than any other platform out there.
Does It Actually Work? Flippa Reviewed!
Short answer: Yes — especially if you’re looking for something under $250K.
I’ve used platforms like Empire Flippers and MicroAcquire (that has now been rebranded to Acquire) too, but Flippa has a few big advantages:
✅ Been around the longest, so they’ve got more data and better market reach.
✅ A lot more listings, which means more opportunities.
✅ They’ve stepped up their game when it comes to verifying buyers and sellers.
That said, not all businesses listed on Flippa are great — so you really have to know how to spot the winners (more on that below).
How to Find the Right Business on Flippa
1. Start with a Budget and Business Type
First things first — figure out your budget and what type of business you want. If you’ve got $50K to work with, you could potentially buy a business worth $100K with seller financing or an SBA loan.
Stick with something you already know. If you have experience in e-commerce, go for a Shopify store or Amazon FBA. If you know content marketing, look for an affiliate site or blog. The more familiar you are with the business model, the smoother the transition will be.
2. How I Analyze Listings
Once you’ve got your budget and business type locked in, here’s how I go through listings:
👉 Net Profit – If it’s not making money, I’m not interested — unless it’s an easy fix.
👉 Site Age – I don’t touch anything under a year old. My sweet spot is 2–3 years because it shows the business has some staying power.
👉 Profit Multiple – I look for listings priced at under 5x net profit. If it’s higher, the seller is probably overvaluing it.
Pro Tip: Start with the most expensive listings and work your way down. The good businesses tend to be at the higher end, and you can spot patterns in what makes a business valuable.
Talking to Sellers
Once you’ve found a business you like, it’s time to reach out to the seller. Flippa makes this easy with direct messaging.
Start by asking key questions:
- How are they driving traffic?
- Why are they selling?
- Are there any issues with operations or suppliers?
- How quickly do they want to sell?
Also — ask for access to Google Analytics. If they hesitate or make excuses, that’s a red flag. You need to verify the traffic and revenue data to make sure it’s legit.
Flippa’s Escrow Service
One of the reasons I like Flippa is their built-in escrow service. When you close a deal, the money sits in escrow until the business transfer is complete. This protects both you and the seller — it’s a huge plus compared to some other platforms that leave you hanging.
Pros and Cons of Flippa
✅ Pros:
✔️ Huge variety of listings at all price points
✔️ User-friendly platform
✔️ Strong verification and escrow process
✔️ Great for first-time buyers
❌ Cons:
❌ Not all listings are high-quality — you’ve got to vet them yourself
❌ High competition for good listings
❌ Commission fees can add up for larger deals
How Flippa Compares to Other Marketplaces
I’ve used most of the big platforms, so here’s how Flippa stacks up:
- Empire Flippers – Great for higher-end businesses, but you have to put down a deposit to see the full details.
- Acquire – Better for SaaS businesses and startups but doesn’t have the same range of listings.
For businesses under $250K, Flippa is still the most versatile and accessible option.
Conclusion: Can You Make Money with Flippa?
Yeah — Flippa’s legit. It’s one of the best platforms out there for finding businesses under $250K, and the escrow service makes it a safe option for both buyers and sellers. That said, you will still have to put in the work. Vet listings carefully, ask the right questions, and don’t settle for anything that doesn’t feel right. If you do it right, Flippa can be a goldmine for finding profitable deals.
Is It Worth Buying a Website on Flippa?
If this process feels overwhelming, that’s exactly what a broker is for. Ecommerce Brokers, typically charges a small percentage of the sale price — but handles the entire process from start to finish. From identifying the right business to negotiating terms and managing the transfer, working with an experienced broker can save you time and increase your chances of closing a successful deal.
At Ecommerce Brokers, we bring over a decade of experience to every transaction. We have a deep network of buyers and the expertise to navigate complex deals, making sure you get the best value whether you’re buying or selling.